Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. This has been done in direct mail and, of course, e-mail marketing for some time, but it is something I think we’ll […]

There are some parts that we wish wouldn’t change in people, some parts that we wish would change, and some that come out of left field and blind-side us on an uneventful Tuesday afternoon. Yeah, I think I took that from somewhere. But point is, it’s true. And we can, and DO help to change […]